Fleet Expansion

Parry Sound, ON - Canada
Airlines – Air Operator Expansion

A detailed market segment analysis was performed to validate the need to add additional/larger aircraft to the fleet. Benchmark analysis on potential aircraft that would fit the predetermined need, including: payload capabilities, fuel considerations, maintenance costs and insurance and personnel capabilities. Completed Transport Canada compliance regarding required Manual Amendment submissions, air crew training. Devised marketing strategy and implemented advertising campaign to promote expansion of the fleet.