Business Directory Update and Internal Dashboard
City of Summerside, PEI
Explorer Solutions was retained to develop an outreach strategy to make contact with Summerside's over 900 local businesses for the purposes of completing a business profile update and to collect relevant information about each of the businesses.
Throughout the course of the mandate, our team leveraged multiple communication channels such as online surveys and social media campaigns to complement telephone outreach. Our team developed a weekly report, which included a series of economic and business indicators in the form of a static dashboard of not only our progress but of the findings, trends and other unique indicators that were being collected and tabulated.
At the conclusion of the project, the Economic Development Department was provided with all of the raw data for internal analysis and a formatted business directory dataset ready for publishing on the municipal website, with a report which provided more than a dozen economic indicators and other factual information about the local business community. The project was completed on time and on budget.