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Sarah Nickel

Research and Marketing Analyst

  • Research
  • Marketing and Communication
  • Customer Service
  • Lead Generation
  • Data Quality and Reporting

Sarah brings 10 years’ experience in marketing and communications, specializing in data integrity and quality control. Sarah has worked with many clients, assisting in project management, lead generation, marketing, reporting and client management.

After graduating from Wilfrid Laurier University with a degree in Communications, Sarah began working with Waterloo (ON)-based start-up company Opendoorz where she was responsible for all marketing initiatives including go to market, social media management, content creation and assisted with website development.

From there, she moved to Virtual Causeway, a global leader in sales, research and marketing as a Marketing Associate. There, she assumed the role as ‘subject matter expert’ on special projects and promoting technology solutions to key decision makers. Sarah has worked with a variety of technology companies including Fortune 100 companies. Following a promotion to Project Leader, she worked directly with a variety of clients and was responsible for project organization, setup, data delivery, quality audits and analysis.

Sarah has developed on-going relationships with clients to assist with lead generation, survey development and implementation, and prospect list identification programs. Sarah continues to thrive working with clients, helping to grow, meet and exceed goals.